Causing a stir, Bomberg is a newcomer to the World of Watches, founded in Neuchâtel, the cradle of the Swiss watchmaking industry. The Brand has big ambitions and a clear message: Bomberg is different. Creativity is the ability to think “outside the box” according to Rick De La Croix, Chairman of Bomberg. His vision is to create and establish a longstanding watch brand with international exposure, creating a new, uncontested market space rather than competing in an existing one; a brand that concentrates on the needs and desires of its target community, capturing demand as it happens. Swiss made, strong, and unconventional, Bomberg collections reinterpret and completely overturn classic watchmaking rules to create unusual timepieces. The brand’s intention confirms its ability to reinvent the image in this industry.