In 1997, CALVIN KLEIN and the Swatch Group combined their expertise to found cK Watch. Recently the global lifestyle brand has intensified its American roots with values of youth and audacity. This fiercely visionary direction, new Americana, celebrates the American diversity and characterizes the design and the spirit of all collections. CALVIN KLEIN blurred the line between watches and jewelry, giving birth to the Swiss Made watch as fashion accessory. Watches lines are now fluid, organic, with colors and always fashion, a reflection of the current trend.