Porsche Design follows a clear design philosophy: optimize function. Reduce the form right down to the essentials. Overcome the familiar to continually discover new and exceptional solutions. Only in this way can Porsche Design create unique design objects that move beyond the predictable, boast maximum performance and last a lifetime. This is a vision that founder Professor Ferdinand Alexander Porsche first realized when he created the legendary Porsche 911. And a maxim that Porsche Design has lived by consistently since 1972. Because there are watches. And there are Porsche Design timepieces, carrying the sports car gene and unmistakable Porsche DNA with them. Bringing functionality and characteristic design together. Meeting the exacting demands of perfect craftsmanship, reliable precision and uncompromising performance. Always ahead of their time.