Established in the Jura mountains for over a century, Silvana ranks among brands which have contributed to watchmaking's renown. The first watches to bear the Silvana name were made by Victor-Eugène Bahon in 1898 in La Chaux-de-Fonds, the cradle of Swiss watchmaking. The brand was officially registered in 1921 and quickly went on to success all over the world. Alongside watches for men, Silvana's founder – no doubt with his own four daughters in mind – imagined new styles especially for women. Silvana is now positioned chiefly in the women's segment, although men certainly are not forgotten. Silvana would like to consider itself a traditional brand, but it owes it to itself to perpetuate tradition in a way that looks to the future. The world is changing, and Silvana is changing with it.