Triniso is rooted with the magical zip code 3960, which belongs to the city of Sierre. The number 3 stands for the three 'A's', which characterizes a Triniso watch: Attractive, Affordable and Accessible. The second digit, number 9 equals the checksum of the founding year 2016 of the company, while at third place digit 6 shows the number of founding partners. At last, the fourth digit, number 0 stands for zero-compromise in terms of quality. Ultimately, each digit forms together TRI-NI-S-O and the zip code 3960 respectively.