Since its inception in 1980, the meteoric rise of Hublot to the forefront of Haute Horologerie has come in a remarkably short period of time. During this era, it was the first Swiss watch luxury brand to fuse precious metals with less conventional materials such as natural rubber. This creative concept, known as the “Art of Fusion”, combined with an original design, led to a veritable revolution in the watchmaking industry. The constancy and consistency of Hublot’s development is as remarkable as the brand’s need to keep turning received ideas.