Each Panerai watch is as unique as the history it tells. A history that has its beginnings in Florence, where Giovanni Panerai, a businessman, craftsman and innovator, opened the city’s first watchmaker’s shop in 1860. A history that links every single detail of a watch to the purpose for which it was designed and made, when Panerai watches were supplied to the commandos of the Italian Navy. A history which has always looked to the future, through the ongoing search for technical excellence which distinguishes every new Panerai collection. Combining Italian design and Swiss watchmaking perfection, Panerai – part of the Richemont Group since 1997 – year by year re-interprets its passion which for more than 150 years has been the creation of high-precision instruments for measuring time with a strong distinctive, aesthetic and functional identity.

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