Founded in 1997 in Italy, ANONIMO was born into the tradition of Florentine watchmaking. An extraordinary variety of models, materials, functions and patents flourish along the banks of the river Arno. Initially destined for the Italian market, and principally stemming from limited series, ANONIMO watches are subsequently presented to the international market. In 2013, ANONIMO moves to Switzerland. After two decades, the original philosophy remains unchanged: a watch that mirrors the personality of the wearer and that should not just be a status symbol afforded by wearing the brand.