SEVENFRIDAY Ltd. was founded in 2012 by the Swiss entrepreneur Daniel Niederer and is headquartered in Zurich, Switzerland. The company’s design studio is located in Biel/Bienne. Daniel Niederer has succeeded in his original goal to do things differently by creating a new niche within a very traditional market. This new segment is predicated on a considered visual complication to a product of high perceived value using a mechanical movement and innovative Swiss design. A brand born from experience, longing to pursue ones passions while encouraging people to live like every day is Friday is the philosophy behind SEVENFRIDAY manifested in watches and accessories, inspired by industrial design.